The AB test proved that a simple design: rectangular button with clear borders, white background, contrasting colors, with action-oriented wording is the way to go. 3. Add Urgency ...

The format of your online call to action (i.e., a clickable button or link) might vary depending on your marketing piece, but buttons typically drive higher click and conversion rates.

— Joy Hawkins (@JoyanneHawkins) July 12, 2018 While this particular “Call Now” button is new, call-to-action buttons in posts created via Google My Business are not new in and of themselves.

Google seems to be rolling out new call-to-action buttons for service level businesses in the local knowledge panel. Some businesses that have opted into messaging in Google My Business will find ...