So Help Me Todd and CSI: Vegas are the least watched CBS drama series this spring in both linear and multi-platform ratings.
The Wall Street Journal on MSN12d
Nielsen to End Panel-Only Ratings That Have Measured TV for DecadesThe dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...
TelevisaUnivision and Nielsen are arguing over the use of a single southeastern household that appears to be causing big ...
Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ad measurement.
The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.
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