A CRM database is a business tool used to track and organize customer information throughout your business. These databases are supported by customer relationship management (CRM) software, which ...

In practice, CRM is still often treated as a standalone system, which is separated from broader business architecture and ...

Rocket CRM, a technology provider, has introduced enhancements to its CRM automation system, designed to streamline customer ...

Running a small business takes a lot of effort. Owners wear many hats-handling sales, customer service, marketing, and more.

Discover what CRM reports are, their benefits, key features, and how they help businesses analyze customer data, sales, and performance efficiently.

Curinos, a data intelligence company, has launched the Amplero CRM application to bring decision intelligence directly to the front line and transform static customer records into real-time, ...

Personalized, relationship-driven engagement is becoming a key strategy for brands aiming to build meaningful, long-term relationships with their customers.

These early CRM tools made it possible for businesses to save and manage customer data and track engagement with each customer. Siebel’s technology was the first, but many more were soon to follow.

Beyond the data warehousing, mining, and forecasting an analytical CRM can provide, there are some other factors to consider when selecting the best analytical CRM for your business.