I n the quest for sleek, manageable hair, two treatments have risen to prominence, offering hope to those grappling with frizzy, voluminous, and unruly curls: the Brazilian Blowout and the Keratin ...

Essentially, you can't do anything that could modify the shape of the hair for 24 hours." If you're familiar with a Brazilian ...

A trichologist and cosmetic surgeon explain everything you need to know about hair botox, a buzzy haircare trend that ...

Waking up every morning with hair that looks like it has been professionally styled may seem impossible, but with a ...

Officials from the Minnesota Department of Health today are warning hair salon owners and their customers about certain hair-smoothing products-sometimes referred to as keratin treatments-that may ...

From the infamous Brazilian blow-dry to the frizz-fighting ... around two-four hours of your day when getting a keratin treatment. Your hair stylist will wash and roughly blow dry your hair.

The ANSWR At-home Keratin Treatment has been transforming users’ hair by taming frizz for up to three months with zero damage while enhancing shine, and shoppers are calling it a ‘game-changer’.

Keratherapy, led by owner and CEO MJ Irani, redefines keratin haircare with KERABOND™ tech, offering lasting strength, shine, and sustainability for all hair types without compromising health.

But, because keratin treatments help your hair blow-dry faster, the pros of getting your hair dry after a swim sesh with less heat may outweigh the risk of the treatment fading sooner. When you ...