Northwestern’s typography is flexible enough to meet a wide range of situations and requirements. Our brand fonts are licensed. The university has a limited number of licenses; Global Marketing works ...

Typography is an essential component of visual communication, branding, and design. However, creating custom fonts has ...

Recommended substitute fonts are noted below. The serif typeface for print applications is Chronicle. Chronicle is a complete family of typefaces offering regular, semibold and bold, with separate ...

Designing custom fonts based on a brand’s logo has become something of a flex for companies like WK Kellogg Co and T.J. Maxx, and it makes sense. Take one of a brand’s best-known assets and ...

A decidedly unconventional font that adorned the back of the club's shirt proved hugely divisive, with one particularly enraged fan branding it a 'disgrace'. One fan wrote: 'The font on the back ...

Airbnb has become the latest brand to venture into the world of bespoke fonts, unveiling its own typeface called Cereal. The sans-serif font has been developed by Airbnb’s in-house design team in ...

Gotham is our brand’s sans-serif font and a typographic workhorse. It can be used in a variety of ways: for headlines, body copy and captions. It also works well for charts, graphs and displaying data ...