The athletics retailer sees the DressGo game as a way to showcase its styles in a way that resonates with female gamers.

For millions of young gamers, Roblox is part of the same digital world as Minecraft. While they differ in format—Minecraft is a vast sandbox exploration game, while Roblox is a social hub filled ...

But Roblox's youthful user base is also a question mark for the company. Some people worry that the platform, which hosts millions of user-generated games and encourages kids to chat with each ...

Warner Bros., Roblox and Fandango have teamed up to launch a virtual box office for Tim Burton's upcoming "Beetlejuice" sequel inside of the platform.

Universal, Sawhorse and Roblox execs discuss a promotional ‘Kung Fu Panda 4’ experience that helped rejuvenate animated film before ‘Inside Out 2.’ ...

Walmart made its debut in the Metaverse, launching two new games on Roblox aimed at its youngest customers. The big-box retail company announced the launch of Walmart Land and Walmart’s Universe ...

‘A Minecraft Movie’ Is a Smash — So, Where’s the ‘Roblox’ Film? Microsoft's 'Minecraft' is playing big on the big screen, but there's another popular block-building game the kids dig.

Roblox creator Jacob Girdler joined the popular platform in 2011 on a whim. Now he makes a six-digit income from one of his games.

The Super Mario Bros. Movie opens in just a couple of weeks and to promote it Amazon has turned all their delivery boxes yellow.

Roblox is one of the world's most popular online platforms for children, offering a variety of "experiences" including games and virtual spaces. Most of the experiences are free, but offer ...

Lego’s new question mark block set designed after Mario 64 takes the game’s host of secrets and runs with them.

Kids who play Roblox games describe ‘scary’ virtual currencies and ‘cash grab’ random rewards.