Before you bleach, proper preparation is key to minimizing damage and ensuring the best results. “Make sure your hair isn’t ...

Kristen Stewart's "tabby cat blonde" hair didn't quite spur a movement—there was tough competition this season, with all the ...

I went as light as possible without bleach for a while—which on my very dark hair was just a chocolate brown—but eventually I succumbed to my blonde desires and entered the salon looking to ...

"These typically lighten up to five shades, so if you are a medium brown color, they can take you to a soft golden blonde. Or if you have dark hair naturally, they will lift to a nice caramel ...

"If you leave a purple shampoo on for too long, your hair will have a blue-purple tinge to ... To get my hair blonde, it needs some serious bleaching, and suffice to say, it needs all the help ...

As well as fortifying your strands, most blonde shampoos contain blue or purple pigments that ... build up without stripping your fragile bleached hair. Plus it has bond-building technology ...

But if you dye your hair blonde, you’ll no doubt be familiar with the inevitable hair damage that comes with bleaching hair. “At its most basic, bleach is a pre-lightener that removes natural ...

‘No Bleach London’ is a range of seven box dyes that create permanent colour changes with absolutely no bleach whatsoever, thus minimising the damage to your hair without forgoing ... pair White Heat ...