"And interestingly, in the study looking at who uses hair straighteners, the majority were black women." This finding has led to the FDA taking a closer look at various keratin treatments that ...

We tested the best black hair dyes that don't fade and these are the ones to buy, including permanent and semi-permanent ...

Keratherapy, led by owner and CEO MJ Irani, redefines keratin haircare with KERABOND™ tech, offering lasting strength, shine, and sustainability for all hair types without compromising health.

Consumers voted The Keratin Root Permanent Color and Keratin Root Temporary Color & Thickening Spray as the product of the year in the beauty category.