The sporting-goods company surpassed its own profit expectations amid fierce competition in the sector and as its biggest rival, Nike, continues to pursue a brand revamp strategy.

(Bloomberg) -- Adidas AG reported strong third-quarter growth across most regions in a sign a revival plan led by Chief ...

According to an insider, Adidas boss Björn Gulden wants to cut up to 500 jobs at the sporting goods manufacturer's headquarters in Herzogenaurach.

Incoming Nike CEO Elliott Hill could learn a lot from his counterpart at Adidas, Bjorn Gulden. In formulating his strategic blueprint, Hill should follow Gulden in making Nike nimbler and ...

Adidas has been undergoing a turnaround under chief executive Bjørn Gulden, who was poached from Puma in early 2023, and enjoying soaring demand for its Samba and Gazelle sneakers. In April last ...