The name “Dos Equis” means “two x’s” in Spanish, and it is represented by the two red Roman numerals “XX” in its logo. The beer was initially called “Siglo XX” to commemorate the ...

In 2006, he booked the role of a lifetime: the spokesperson for a Dos Equis beer campaign that soon made him known to millions as "The Most Interesting Man In The World." Goldsmith lived and ...