In the world of B2B, customer journey maps have an additional level of complexity because organizations are often selling to a team rather than a single person. Therefore, when building a journey map, ...

And that is the intersection of business and design... where customer journey-mapping comes in to help you understand your audience and better tailor your strategy to their needs. At its core, ...

Uplatform has announced the release of its latest guide, "Player Journey: Maximizing Profitability at Every Step of the CJM." ...

also referred to as Customer Journey Mapping. These include: • Improving Engagement: A better customer journey will naturally enhance and improve engagement rates across the board. Taking the ...

As part of Inside Housing’s CPD offering, watch the full webinar at the end of this article in association with Switchee, ‘Customer journey mapping – how to improve efficiency without compromising ...