Standard, industry-wide approaches like STIR/SHAKEN highlight the strength of a phone number. Because dozens of carriers and ...

and converting leads marketers responded as follows (top 2 or 3 for each category): Fully 85% of B2C marketers use paid distribution channels for content marketing purposes; of that group, 89% use ...

Are you struggling to generate consistent, high-quality leads for your business? With so many strategies out there, it can be overwhelming to determine which method will bring you the best results. If ...

Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond. The post How B2B and B2C brands adopt genAI — same tech, different strategies ...

But now, firms can use data to pinpoint and target potential B2B customers across digital channels, just as B2C firms do. Some pharmaceutical brands are even experimenting with influencers ...

Klaviyo B2C CRM unifies marketing ... Klaviyo Marketing: Expanding channel and campaign capabilities Klaviyo Marketing will be releasing a number of new features to make omnichannel engagement ...