As we navigate the complexity of modern business, it’s becoming clear that a human decision maker is at the heart of every ...

Acquiring new clients during an uncertain economic season can be challenging for B2B businesses. Despite a cautious market, ...

Explore how B2B and B2C companies adopt genAI differently — from sales cycles to social media strategies and beyond. The post How B2B and B2C brands adopt genAI — same tech, different strategies ...

The introduction of Artificial Intelligence (AI) and data science technologies are transforming B2B marketing, making ...

Many businesses are slow s to adopt payment automation. Amex shared new B2B research with American Banker, and execs R.J.

When it comes to B2B marketing, generating high-quality leads is often a major challenge. Many businesses spend significant ...

In an era of rapid global commerce evolution, seamless data exchange is crucial for effective supply chain management. Pramod ...

In the 20th century, states and regions chased business. Now they’re chasing people, but attraction strategies haven’t caught up.

B2B Marketing today announces a strengthened strategic partnership with Inflexion Group, bringing enhanced benefits to both ...

Content Marketing Institute report found that 91 percent of B2B marketers use content marketing to reach customers, up from ...

MQLs aren’t necessarily fit for purpose, especially when it comes to events. Shola Ogunrayi and Jessica Quiney of GPJ say ...