Despite advances in digital commerce, many B2B sales processes remain bogged down by inefficiencies that hinder growth.

And because of the high value and long-term commitment, B2B sales tend to have lower conversion rates than B2C. Getting enterprise clients onboard requires planning and a highly targeted approach.

Contact-level advertising addresses those core B2B marketing challenges and helps revenue ... on prospects and contributes to an unhealthy divide between Sales and Marketing. It ends up meaning that ...