Let’s take the example of segmenting by customer’s content consumption interests. Say you’re a yoga instructor that sells yoga training courses and related yoga products. You can start to collect data ...

With B2B, this is especially important. Almost a quarter of all B2B buyers make their purchasing decisions based entirely on social recommendations. Article continues below this ad ...

The future of B2B CX is set to be defined by innovative solutions that not only streamline operations but also create highly personalized and seamless interactions. Competition is fierce, and customer ...

This shift means B2B companies must urgently adapt, prioritizing the development of self-service digital experiences that cater to the empowered buyer. Let’s dive into the rise of this new B2B ...

Niche opportunities will arise in the B2B space. Gifts and giveaways, for example, will be replaced by customer-focused and customer-driven experiences centered around well-being and mental health.

The media is abuzz with articles telling us how to improve B2B sales, but at the same time, we also see headlines like “The end of B2B sales.” Who’s right?

That product involved helping companies track, manage and route B2B customer conversations in channels like Slack, Microsoft Teams and Discord. What the company learned, however, was that this ...