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It turns out there’s a hack for that. Businesses that want to sell to other businesses can circumvent the usual process of offering their products and services directly to potential business ...
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Beyond the chicken-and-egg dilemma—uncovering the hidden challenges of the digital platform business modelPlatform-based business models are well-established in consumer markets, as demonstrated by the likes of Uber and Airbnb. However, many firms in manufacturing and other B2B industries have been ...
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