Put yourself in your audience's place and consider what would be important to them about a piece of writing. For example, if you are writing a party invite, it is likely that the audience will ...

The audience engagement spectrum is a tool that allows designs to be customized based on an audience’s engagement level. Though core brand design elements never change from audience to audience, there ...

For example, a brand positioning itself as eco ... While consistency builds reliability, leaders must also recognize when audience preferences evolve. This doesn't mean chasing every trend but ...

If your purpose or audience is unclear, clarify it as best you can, possibly by asking others. For a public thesis defense, for example, the audience is usually strongly heterogeneous. It includes ...