The iPhones and Macs we use today aren’t mere smartphones and desktop computers—they’re the fruit of decades’ worth of research and testing behind the scenes at Apple HQ. Like most ...

Apple reportedly poured more than a billion dollars into researching it over the span of a decade, and thousands of employees ...

PM EDT We updated this post with the latest Apple deals, including a $99 price cut on the Apple Watch Ultra 2.If you're ...

Before you buy an Apple product, make sure to check out our deals roundup to find sales and get the best prices. We have price charts for Apple's Macs and iPads, along with a Weekly Deals section ...

Our guide to upcoming products provides an overview of all of the new devices that we're expecting to see in 2025, based on the most current rumors. The dates listed here are not always concrete ...

If you buy through a BGR link, we may earn an affiliate commission, helping support our expert product labs. Apple deals aren’t always easy to spot, but our expert commerce team continuously ...

Apple sells four types of AirPods, including three sets of earphones and one pair of headphones. We compare them all to help you determine which is right for you. I've been a contributing editor ...

AppleInsider's mission is to give you an unbiased review of Apple hardware, accessories, peripherals, and services. Here's how we do it. AppleInsider reviews just about anything that will connect ...

Apple has already launched five new products this year, but the company has much more in store for users. In addition to major software changes like iOS 19’s redesign, there are 15+ new Apple ...

The M4 MacBook Air represents Apple’s ability to make great products in a unique way, and points to a positive trend for the Mac.