Social media data is a gold mine of valuable insights that can guide strategies, bolster customer relations and inform competitive analysis. In this context, competitive analysis refers to ...

He added that analyzing social media can be a cheaper and more objective way of obtaining information than traditional surveys. “It’s the modern questionnaire,” Schwartz said. Since so much of the ...

Below are seven steps for how to use social media data to better map out your communications strategy: Delimit the space. The first—and perhaps most vital—step is to define your space.

Analyzing social media using artificial intelligence may pick up signals of depression in white Americans but not in Black counterparts, according to a study that highlights the risk of training ...