In a nutshell, Google Analytics 4 has lots of advanced capabilities—from cross-device data measurement to predictive audience to explorations. Supercharge your data strategy by setting up ...

GenAI can be used to automate data analysis and reporting, informing decision-makers by providing data-driven recommendations for improved strategies and informed decisions.

Developing a successful marketing analytics strategy is a challenging, but often crucial, task for many businesses. While collecting vast amounts of marketing data can be a hurdle in itself ...

Week Eight: New Frontiers in Analytics. Explore the future applications and implications of Artificial Intelligence; Understand the role and benefits of synthetic data in data analytics; Develop ...

Learn analytics from leading practitioners. Faculty for our Strategic Analytics program represent the best in the field. These respected professionals share their expertise and real-world experiences ...

As business leaders look to democratize data and analysis within their organizations, the real question they should be asking is “when” it makes the most sense. We offer the following criteria ...