Partnering with Gamefam, UM & WildBrain, the trio found that the answer is Roblox, where 77 million daily active users across Gen Z and Alpha spend over two hours a day on average – more than ...

Walmart's metaverse experiments aim to attract 'younger evangelists' from generations Z and Alpha, ... a web 1.0 version of what the metaverse will someday be," Napoli said. " Roblox is not ...