In dismissing GameDawg's case, Putnam noted that Alabama in 2010 had opposed the approval of another trademark using an elephant and houndstooth pattern to a company known as The Tuscs LLC.

Bryant was Alabama's football coach and athletic director, not to mention a legendary figure that Crimson Tide fans would never cross. When Bryant shot down the elephant mascot idea, that was that.

Alabama Commit A'Shawn Robinson Has Decision Hat Delivered by Elephant Costume Alex Callos February 6, 2013 ...