How a match-winning shot from 19-year-old college basketball player Michael Jordan 'changed the world' of sports endorsements.

The Jordan Brand gears up to release a new edition of the Air Jordan 7 "Olympic." Air Jordan 7 Retro “Marvin The Martian” Air Jordan 7 Retro “Marvin The Martian” Continuing to pay homage ...

Michael didn't have to hold up the shoe. He took the shot and then wore the shoe." The Air Jordan shoe was released in 1985 and sold $100 million of product within a year, going from strength to ...

It has been 40 years since the Air Jordan signature sneaker line took flight, and the Air Jordan 1 OG has never looked better. Especially, when decked out in Tar Heels colors. The Air Jordan 1 Low ...

Best of all, Jordan's black and red colorway of the Air Jordan 12 also became equally consequential. Dubbed the "Flu Game" colorway, the kicks immediately became historic in the sneaker industry.

At the top of the sneaker game, two iconic brands are facing off: Kanye West’s Yeezy line with adidas and Nike’s Air Jordans. In many ways, it’s a David and Goliath story, as the greatest ...