Your go-to guide for everything you need to know about advertising and promotions. Learn how to craft the perfect message, choose the right promotional channels, and ensure your advertising efforts ...

“Mr. Baseball” Bob Uecker, who died Jan. 16, joined the cast of ex-athletes in Miller Lite’s long-running “Tastes Great Less Filling” campaign in the early 1980s, and like John Madden ...

AD Retail Media, the retail media arm of East Coast grocery retail group Ahold Delhaize USA, is enhancing the way shoppers ...

Apple is facing a likely antitrust fine in France over its privacy control tool. Digital advertising and mobile gaming companies including Facebook say it has made it more expensive and difficult ...

The primary "international advertising" topic over the past five decades is the question of whether, and to what degree, advertising can and should be standardized. Though there certainly was a ...

Amazon is the first place the majority of consumers search for products, so having a robust Amazon Marketplace strategy is critical for generating new business. Sloppy mistakes in your sales ...

As connected TV (CTV) rapidly becomes the dominant method for consuming television, it also has become the fastest-growing ad channel in the U.S., accounting for one in every 10 dollars spent on ...

The ability to identify and retarget users of top-ranking mobile games in more obscure categories and markets could prove lucrative, and ultimately provide new ways for developers to grow and ...

From screens to print, advertisements drive the media we consume daily. In the era of the creator economy, advertising and marketing have evolved into critical industries, with millions of dollars ...