How To Use A Google Ads Script To Change tROAS While you can extend this example to use any external data that is available through an API, we’ll use the true-and-tried example of bidding by ...

After copy-and-pasting the script in an individual Google Ads account, tell it which Unicode character sets you want to allow your ads to appear for, e.g., Latin.

Instead of modifying scripts, advertisers can export Google Ads reports into a spreadsheet. The GPT for Sheets add-on allows AI to process this data, detect patterns, and suggest optimizations.

Another key use case for scripts is automation through action scripts. For example, you might set up a script to pause campaigns if ROAS falls below 5, or pause keywords with a quality score under 3.