Currently, that honor is shared by CBS, Fox, NBC and soon, ABC, who rotate the rights to ... If a company is thinking of working in a new score bug, why not debut it at the Super Bowl?

The broadcaster rolled out a new score bug and no one was happy. As a television spectacle, the Super Bowl rotates through the four major networks: Fox, NBC, ABC, and CBS. This was Fox’s year ...

With the new score bug beneath them, the Eagles fielded the opening kickoff before embarking on an uninspiring five-play, 10-yard drive that ended in a 53-yard Braden Mann punt. After a Chiefs ...

It also came with the score bug, the innovation that allows fans watching the game to know what the score at any point in the game. Every network uses them these days, and sometimes they change.