This is because Roblox’s thumbnail personalization system uses multi-arm bandit instead of the more common A/B testing, Zheng said. An A/B test sets up two alternatives for users to choose and ...

Roblox introduces thumbnail testing tool for creators to optimize game visibility. Creators can now upload multiple thumbnails and use analytics to attract players. In a recent update, Roblox has ...

SAN FRANCISCO—At the Game Developers Conference Monday, Roblox rolled out a new set of AI tools designed to let the company's millions of player-creators create usable game code and in-game 2D ...