SAN FRANCISCO—At the Game Developers Conference Monday, Roblox rolled out a new set of AI tools designed to let the company's millions of player-creators create usable game code and in-game 2D ...

Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business.

Roblox has hired PubMatic to help ramp up sales of new video advertisements the gaming platform expects to launch later this year, the advertising tech firm said on Wednesday.