Starbucks Posts Smaller Comparable Sales Decline Than Expected as Turnaround Takes Root
Niccol, credited with reviving burrito chain Chipotle Mexican Grill, has looked to return Starbucks to its coffee house roots in the U.S. by rolling out a simpler menu, ceramic cups, refills and condiment bars. He also addressed a key concern of diners by reducing wait times at the cafes to under four minutes.