It was morbid curiosity that made me tune in to Netflix’s live boxing match between Jake Paul and Mike Tyson on Saturday night. The stream ran into technical issues, and the fight itself was slow and ponderous. But there was something else that kept me watching: all of the jokes flying on Bluesky.

Netflix sees last week's Jake Paul-Mike Tyson match-up as a success. The streaming giant is still in the early rounds of its efforts to land sports fans.