LVMH Sells Streetwear Brand Off-White, Founded By The Late Virgil Abloh In 2012, To Bluestar Alliance
Louis Vuitton Moët Hennessy(LVMH) has sold Off-White LLC to brand management company Bluestar Alliance, marking a significant transition for the luxury fashion brand Virgil Abloh founded in 2012. Women’s Wear Daily reported that while the financial terms of the deal remain undisclosed,
LVMH Sells Off-White On Virgil Abloh’s Birthday, Social Media Upset
Off-White has been begging for a fresh start, especially after recently presenting for the first time ever at New York Fashion Week. CEO Cristiano Fagnani wants the brand to return to its streetwear roots, collaborating with Nike again instead of the luxury brands that LVMH tried to position it with.
Bluestar Alliance acquires Off-White from LVMH
French fashion conglomerate Louis Vuitton Moet Hennessy (LVMH) has sold luxury fashion company Off-White LLC to New York-based brand management firm Bluestar Alliance.
LVMH Sells Off-White to Brand Management Firm Bluestar
LVMH has sold the luxury streetwear brand Off-White to brand management company Bluestar Alliance. Financial details were not disclosed.
Virgil Abloh’s Off-White Sold to Bluestar Alliance by LVMH
LVMH was reported to have bought a majority stake in Off-White back in July 2021. At the time, Abloh had been designing for the LVMH-owned Louis Vuitton for three years. Abloh, 41, died in November 2021 after a two-year battle with a rare type of cancer.
LVMH Sells Off-White to Bluestar Alliance
Bluestar Alliance owns, manages, and markets a portfolio of consumer brands ranging from Hurley, Scotch & Soda and Bebe, to Elie Tahari, Catherine Malandrino and Nanette Lepore, among others.
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