The International Olympic Committee’s three major Japanese sponsors — Toyota, Panasonic and Bridgestone — are terminating their contracts

The International Olympic Committee's three major Japanese sponsors — Toyota, Panasonic and Bridgestone — are terminating their contracts. This leaves the IOC without a Japanese sponsor with the focus now expected to shift to the Middle East and India for new sponsorship income.

Japanese tire giant Bridgestone Corp. said Tuesday it will end its top-tier sponsorship agreement with the International Olympic Comm

Tyre maker Bridgestone has become the latest key sponsor to cut ties with the International Olympic Committee. Bridgestone said it would not be renewing its contract as a TOP partner, estimated to be worth £255m,

Three of the International Olympic Committee's top 15 sponsors -- Toyota, Panasonic and Bridgestone -- said they are terminating their contracts after the Paris Games.

Japanese tire maker Bridgestone said on Tuesday it would not renew its worldwide partnership agreements with the Olympics and Paralympics when they expire this year. That follows announcements in September from Toyota Motor and Panasonic Holdings that they would stop being top sponsors for the Games.