Google had to edit a Super Bowl ad for its Gemini chatbot after viewers noticed it contained misinformation about Gouda cheese.The spot was set to play during a local ad slot in Wisconsin, the state with the most cheese production in the nation.

Google’s Super Bowl ad features a Wisconsin cheesemaker who uses Google’s Gemini AI tool to write cheese descriptions.

Google appears to have faked AI output in a commercial set to run during the Super Bowl. The ad shows a business owner using Gemini to write a website description, but the text portrayed as generated by AI has been available on the business’s website since at least August 2020, as shown on this archived webpage.