TikTok's Chinese parent ByteDance plans to develop an AI model trained primarily with chips from compatriot Huawei Technologies, said three people familiar with the matter, as U.S. curbs turn the social media giant homeward in search of chips.

ByteDance is training its new AI model on Huawei's chips, which are inferior to the ones made by Nvidia, amid ongoing U.S. trade restrictions on exports to China.

The shift to Huawei chips for AI model marks ByteDance's strategy to counter challenges posed by US trade curbs.

Training AI models is far more demanding and requires huge amounts of data, necessitating the use of ultra-high-performance chips such as Nvidia's premium graphics processing units.

AI has become central to the technology industry with firms in sectors as varied as gaming and e-commerce differentiating offerings through the integration of custom AI models - programs that employ pattern recognition to make decisions.

ByteDance's next step in the AI race is to use Huawei's Ascend 910B chip to train a large language AI model, said the people TikTok's Chinese parent ByteDance plans to develop an artificial intelligence (AI) model trained primarily with chips from compatriot Huawei Technologies,

TikTok's Chinese parent ByteDance plans to develop an AI model trained primarily with chips from compatriot Huawei Technologies, said three people familiar with the matter, as U.S. curbs turn the social media giant homeward in search of chips.