Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...
Starbucks' Q1 earnings showed a positive start under CEO Brian Niccol, despite continued downward trends in key metrics.
That showed in the company’s results. While improving, revenues and same-store sales were still lackluster, as Starbucks ...
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Starbucks is rebranding to "The Starbucks Coffee Company" under the leadership of CEO Brian Niccol, as he makes other ...
Starbucks tested out “panic buttons” at five locations to protect baristas during unsafe situations, the company says. The ...
Earlier this month, the 54-year-old company shared plans to implement a Coffeehouse Code of Conduct where only paying ...
The coffee giant is trying to make its stores more inviting by adding more comfortable chairs and serving coffee in ceramic ...