F1 Team Announces Huge Title Sponsorship Deal

Williams land Atlassian as new title sponsor in F1 comeback boost
The Williams Formula 1 team announced a long-term title sponsorship with Australian technology company Atlassian on Tuesday to help their fight to rise back up the grid.
Record title sponsorship for Williams F1 as Atlassian deal announced
The Australian company also becomes official technology partner and official collaboration software partner of the Formula 1 squad
Williams F1 secures record-breaking title sponsorship deal with Atlassian — biggest in team’s history
Williams Formula 1s sponsorship deal with Atlassian comes just ahead of the 2025 car launch on Friday and the F175 livery reveal at Londons O2 Arena next week.
Williams secures huge new Atlassian title partnership deal
Williams has announced a new title partnership deal with software company Atlassian that it describes as “the biggest partnership deal in Williams’ 48-year history”. Atlassian is an Australian
You got a fast car and I want a Jira ticket to the F1: Atlassian becomes Williams Racing name sponsor
Atlassian’s branding will feature prominently on the FW47 race cars driven by Alex Albon and Carlos Sainz for the 2025 season
F1 Team Announces Huge Title Sponsorship Deal As New Name Revealed
Williams Racing has rebranded as Atlassian Williams Racing following a record-breaking title sponsorship deal.
Atlassian becomes title sponsor of Williams F1 team
The Williams Formula One team announced a long-term title sponsorship with Australian technology company Atlassian on Tuesday to help their fight to rise back up the grid.
Williams F1 Team Confirms Name Change with Huge New Partnership
Williams Racing has announced they are changing their name to Atlassian Williams Racing thanks to a new long-term partnership with Atlassian. Known for being t
Williams F1 introduces new title partner ahead of 2025 season
They will also have a new title partner whose branding will be prominently featured on that livery. Today Williams announced that software company Atlassian is the team’s new ti
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Oxfordshire F1 team Williams Racing unveil new car
An Oxfordshire-based F1 team has unveiled it's new car for 2025 with an on track debut at Silverstone. Grove team, Atlassian Williams Racing, unveiled the new 2025 challenger, the FW47, with an ...
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Williams F1 Team Unveils All-New 2025 FW47 Race Car, Looks Like It Means Business
The all-new FW47 is Williams’ offering to the 2025 Formula 1 grid, rocking a brand-new title sponsor in Atlassian, as well as ...
Williams pins F1 ‘comeback plan’ on Mike Cannon-Brookes’s Atlassian
Mike Cannon-Brookes is the latest Australian billionaire to muscle into Formula One, with his software juggernaut Atlassian ...
Carlos Sainz Jr. reports a ‘smooth’ first day in the Williams F1 FW47
Williams launched their 2025 challenger and both Carlos Sainz Jr. and Alexander Albon are pleased with the results ...
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Williams announces record F1 title sponsorship deal with Atlassian
Williams has announced that Atlassian has become the team’s new official title sponsor on a long-term agreement beginning ...
F1 Williams 2025 car launch LIVE: Carlos Sainz and Alex Albon set to unveil new livery at Silverstone
Williams will be the second F1 team to launch their 2025 car after McLaren unveiled their new challenger on Thursday. Carlos Sainz has moved to Williams from Ferrari after Lewis Hamilton joined the ...
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Goodbye 20,000-cell Excel spreadsheet: How Williams’ new F1 car build system works
After urgent changes brought by team boss James Vowles ahead of F1 2024 caused last year’s Williams to be built late and ...