Campaign Asia - Advertising, Marketing, Media, Digital, PR News …
WEBSep 23, 2024 · Campaign Asia covers the latest trends, news and analysis on advertising, marketing, media, digital and PR in Asia. Find out about the most valuable Chinese brands, the best campaigns, the top agencies and the industry leaders.
Asia's Top 1000 Brands 2021 | Marketing - Campaign Asia
WEBJul 19, 2021 · Here it is: the release of the results of our eagerly anticipated in-depth study, produced by Campaign Asia-Pacific in partnership with NielsenIQ, now in its 18th year.. Asia's Top 1000 Brands is a survey of consumer opinions across 14 markets in Asia-Pacific, assessing brand preference in 15 product/service categories. It is a fascinating temperature gauge, showing which brands are succeeding ...
How Barbie has sustained as one of the most successful toy …
WEBAug 9, 2023 · "In 2019, the bestselling Barbie was Black with a short afro," says Dipanjan Chatterjee, vice president and principal analyst at Forrester. "They haven't always got it right the first time (Barbie's wheelchair didn't fit into her house) but have continued to learn and adapt (autistic Barbie was developed in collaboration with the US National Down Syndrome Society).
Year in Review: Six biggest brand fails of 2023 - Campaign Asia
WEBDec 20, 2023 · 2023: The year the world went crazy for artificial intelligence, the metaverse and the lures of social commerce. New brands cropped up in an already competitive market, TikTok trends threw marketers into a tailspin for creativity, and data-led insights ruled the roost when it came to the smartest campaigns this year.
Welcome to Asia's Top 1000 Brands 2020
WEBJul 9, 2020 · The results of the 17th version of our eagerly anticipated in-depth study, produced by Campaign Asia-Pacific in partnership with Nielsen, are in.. Asia's Top 1000 Brands is a survey of consumer opinions across 14 markets in Asia-Pacific, assessing brand preference in 15 product/service categories. It is a fascinating temperature gauge, showing which brands are succeeding with their marketing ...
Lululemon launches 'largest ever' global brand campaign
WEBAug 10, 2021 · Lululemon is launching its largest, fully-integrated global brand advertising campaign to date and its first-ever broadcast TV campaign, titled 'Feel', on Tuesday (August 10).
News - Campaign Asia
WEBCampaign Asia covers the latest news and insights on advertising, media, and marketing in Asia-Pacific. Find out about Google's antitrust trial, X's suspension in Brazil, India's festive shopping revolution, and more.
Singapore's top 100: Locals embrace brands that innovate and adapt
WEBAug 31, 2020 · Incidentally, Gucci climbed 24 spots this year to 27th place and is now the highest-ranking luxury brand in Singapore, perhaps partly down to its high-profile Mickey Mouse collaboration for Chinese New Year. Tiffany & Co also recorded a slight bump in rankings to 89th spot, but overall, luxury brands remains stable and unchanged.
The Philippines' top 100: Consumption brands stumble
WEBOct 5, 2020 · THE PHILIPPINES' TOP 100 BRANDS: RANKING ANALYSIS. After two years in 2018 and 2019, when domestic consumption drove the top 100 brands ranking in The Philippines, the story this year was dominated by a significant change in currents. As the economy teetered and the Covid-19 pandemic swept across the nation of over 109 million, several marquee labels took a body blow, while confined consumers ...
SeeHer launches first ad to inspire marketers to more accurately ...
WEBAug 6, 2024 · Advertising hasn’t overcome its gender bias issue yet. According to the Geena Davis Institute, 25% of ads feature only men, while only 5% of ads feature only women on screen.. But younger generations, including Gen Z and Gen Alpha, are already expecting more from marketers—and gender equity initiative SeeHer is aiming to inspire marketers to better understand their needs.