Customer relationship management (CRM) - MarTech
WEBSep 19, 2024 · MarTech is your source for CRM (customer relationship management) content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions. What you read here is written by our experienced in-house team of editors and ...
What is Customer Relationship Management? A CRM Guide for
WEBJan 25, 2022 · A marketers' guide to CRM and its relationship-building capabilities. Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. These solutions are designed to help sales and service agents communicate with customers more effectively. And because 91% of businesses with more than 11 ...
AI-powered martech news and releases: August 22
WEBAug 22, 2024 · Here’s this weeks AI-powered martech news and releases: Anyword’s Gen-AI Performance Platform is a model-agnostic solution for enterprise marketing teams. It understands target personas across AI tools, offers real-time impact scoring for generated content and ensures uniform branding. The platform suggests content improvements based on ...
AI-powered martech news and releases: August 29 | MarTech
WEBAug 29, 2024 · Now here are this week’s AI-powered martech news and releases: Talkmap’s Talkdiscovery 9.0 features Continuous Question Intelligence (CQI). This new capability allows customers to automatically and continuously ask specific questions of their conversation data, providing actionable insights seamlessly.
Salesforce tries to grab AI talent from the OpenAI maelstrom
WEBNov 21, 2023 · Salesforce is looking to bolster its AI SME bench following September’s launch of the Einstein 1 Platform. With native Data Cloud and Einstein AI capabilities built on Salesforce’s underlying metadata framework, the platform allows customers to create and train AI-powered applications in a low-code environme
Why public relations is thriving in today’s global marketing mix
WEB4 days ago · With the rapid spread of news on social media, brands must be proactive in their communication strategies. PR professionals protect brand reputation by handling crises, responding to customer feedback and capitalizing on opportunities. In a time when one viral tweet can make or break a brand, having a …
The martech revolution: Making deeper customer connections in a …
WEBAug 23, 2023 · A comprehensive and strategic overview of the martech landscape and a valuable resource for C-suite executives across business, marketing and technology roles. In today’s always-on world, every click matters. The consumer moves faster than the brand. The marketing technology revolution is the compass …
How Samsung transformed their customer experience with a new …
WEBOct 20, 2021 · Tracking performance metrics in customer experience. Eleven weeks after the launch of the Yext Support Answers tool, Samsung saw issues resolved increase by 15%. Customers also wanted to tell Samsung about this improved help experience. Surveys were completed eight times more frequently following the launch.
How Petco boosted emails and customer experience with a new …
WEBFeb 28, 2023 · Chat with MarTechBot. National retailer Petco were hoping for the best when they implemented a customer relations management (CRM) solution to drive a new customer-first strategy. They got it. In the first two years of implementation, email opens rose 30% and click rates jumped 50%. Here’s what they did.
B2B marketing news, trends and how-to guides - MarTech
WEB5 days ago · MarTech is your source for B2B marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions. What you read here is written by our experienced in-house team of editors and research professionals, and ...